How to use social media to elevate community impact with Rabiah Elisa & Tulani André
What we see in the community industry is many people putting social media and community in the same pile. They’re different, but can be used together for a greater impact and better community experience. And that’s what we’ll explore with the sister duo Rabiah Elisa & Tulani André, experts in social media and community!
We’ll discuss:
💥how they use social media to build community at companies like National Geographic (Tulani!) and across political campaigns (Rabiah!)
💥 the intersection of influencers and community builders: 1) the power of the comments - focus on what people are saying over engagement clicks and 2) the shift in content creation from talking at people to deep listening to community
💥 examples of social media campaigns that were super impactful on communities
Join us! Register to the exclusive Zoom room with Tulani and Rabiah via the button.
There is also a livestream on LinkedIn.
About
Remote Daily is a unique Zoom talk show from and for community builders: an interactive experience with stellar guests, live music, and mindfulness.
☕️ From this season, we’ll also have Avely’s Cafe right after the event! 20min in the same Zoom room! Let’s continue the conversation in a laid back way with no host or guests, just us community builders. ☕️
Your Speakers
Rabiah Elisa
Rabiah Elisa is a cultural observer and storyteller -- dedicated to bringing people from all backgrounds together around common causes and interests to create movements that are decentralized, teachable, and ever-evolving. Rabiah has worked every angle of digital from email production, copy writing, mobile fundraising, event planning, audience growth, ad acquisitions, and strategic partnerships -- primarily in the political and policy reform arenas. No matter the client or medium, Rabiah's primary goal is to establish, scale, and sustain community and brand loyalty.
Tulani André
Tulani is currently the Vice President of Social Media at National Geographic where she leads social strategy and planning across television, editorial and magazine. She has worked in the digital space for the last 13 years, she started her career working on a wide range of clients at agencies in New York and Washington DC. Prior to her current position, Tulani was the Global Lead, Social and Editorial at Prime Video and the Vice President of Social Media at FOX Entertainment.
Tulani has created social storytelling and marketing campaigns across sectors, including in the government, non-profit, entertainment and consumer products/devices spaces. This has given her a holistic perspective on the importance of tech and digital, and the impactful role that social media marketing plays in any project, campaign or brand. She has a Bachelor of Arts in History from Spelman College and a Master of Arts in Law and Diplomacy from The Fletcher School at Tufts University.
