Katie Hillier is chief digital anthropologist at the Liiv Center, a Social Intelligence Insider Top 50, and a founding member of the World Metaverse Council. She spent a decade running digital anthropology labs at What If Innovation and later at Accenture and believes digital anthropology is essential to building a more equal and ethical digital future. As an innovation strategist, she helps companies deeply understand their customers in the age of digital transformation, and use these insights to create new products, services, and solutions that drive meaningful impact.